What are Like Ladders Anyway?
A like ladder is nothing more than a Facebook phenomenon for growing your Page LIKE numbers as quickly as possible with little or no interaction! But is that really what Facebook Pages is about?
How valuable are these LIKES going to be for you or the pages you’re LIKING?
Like Ladders - the Lazy Man’s Way to Getting LIKED?
If you are going to use LIKE LADDERS there is a ‘right’ way and a ‘wrong’ way to use them. Watch this short video and you’ll get the point.
When and Why You Might Use a Like Ladder
When you first create your Facebook Page, before you can check out Facebook Insights to see how you’re doing, you are required to reach 30 LIKES. If you don’t have enough friends to help you reach that number, you might consider using a Like Ladder. But there are other ways to promote your page and you might want to try them first.
- Invite your friends to LIKE your page! You might reach your 30 LIKES and also have people who will engage in the posts & conversations on your page – specifically if you ask them to comment or post. Don’t be afraid to ask, this won’t last forever. You can invite friends and email contacts right from your Facebook Page:
- You could create a Facebook Ad, but you probably don’t have experience in that area if you are just now creating a page, so I would put that off until your PAGE is up and running and you’ve learned how to make your way through the FaceBook Maze. The engagement level with Facebook Ads will no doubt be much higher since people are choosing to LIKE your page. Check out Facebook Ads and Business Solutions to get an idea how they work.
- LIKE other Pages in your niche or interests and get started engaging! Add your own comments, post on their Page, ‘like’ their content. Engage with other Pages and start developing relationships.
- Social Media Groups are another source. Participate in those groups from your page as well as your profile so they can find you. Pay attention to your other social groups too. If they like what you have to say or are just curious, they’ll click over to your page and maybe LIKE it too.
It is OK to ask for LIKES to your Page – but don’t overdo it. You need to engage in conversation – be part of the group. If you are just going to post “LIKE ME – LIKE ME – LIKE ME” you just might get hidden from view or unfriended.
Why You Might Want to Think Twice Before Using Like Ladders
My colleagues were talking about promoting posts – a new feature added to Facebook recently. When I popped into my Page to check the Promote Post feature – it wasn’t available. A little digging around and I soon found out that in order to use the feature, a minimum of 400 LIKES is required!
I’ve had other Pages LIKE my Page but discovered those numbers don’t count in the tally unless your Page was LIKED from a personal profile. I posted to my Page and asked if anyone could explain the logic of this requirement. I received a great reply from Talking Finger’s Page and I’ve pinned that post so everyone can see it on my Facebook Page. Now, thanks to Talking Finger, I get it! It is the human aspect of marketing, engaging, and interacting.
Talking Finger also included valuable feedback about Like Ladders. I used a couple of them to get to my 30 Likes required for Facebook Insights stats, but it felt like cheating! I was LIKING Pages where I knew I would never engage because they were outside my area of interest. Even though I was still using Like Ladders, I changed my approach and now only choose to LIKE Pages in my area of interest where I can engage. Here’s what Talking Finger had to say:
|“And I would be careful of Like Ladders. I know a lot of people use them, but for the vast majority, it actually hurts your page.”“…the more fans you have with less engagement this triggers a devaluing of your page in the Home Feed of your fans.”
“Most people have no idea they are hurting themselves with Like Ladders. Good like ladders encourage people going to a page, liking them, then posting a hello (NOT A LINK TO THEIR OWN PAGE!)”
So there you have it! Go for the numbers – or choose engagement and interaction.
Click this link now – Whispers In Motion – and LIKE my page if we are on the same wave length!